Youth marketing to teens, tweens & Generation Y (Gen Y) - Daily news & commentary @ Ypulse



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Today On Ypulse: January 7, 2009

Ypulse Essentials: Webkinz Jr., Gen Y In Washington, Guitar Hero Gets Girly

Posted by meredith

Editor's Note: Anastasia will be at CES tomorrow and Friday, then on vacation returning Monday, January 19th. She will not be responding to email next week. Please send all newstips and press releases to Meredith at Ypulse.com.

Webkinz Jr. (the original virtual…

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Also On Ypulse:

Ypulse 2009 Youth Tech Predictions

How The Cybils Could Help With Newbery Quibbles

Ypulse Redesign Launching This Week


Featured Channel: Campus

vintage comicIs traditional dating dead? New York Times OpEd columnist Charles M. Blow thinks so. College students may be "hooking up" instead of going steady, but it's more about how dating has evolved vs. whether it's becoming extinct…Go to Ypulse Campus.

Ypulse Events

Don TapscottDon't miss our Spotlight Keynote Don Tapscott at the 2009 Ypulse Youth Marketing Mashup June 1-2 in San Francisco. Tapscott will speak about his latest book Grown Up Digital, which is based on surveys of thousands of young people from all over the world. Take advantage of our "early adopter" rates and register today!




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New On Ypulse Research

Next Great ThingNext Great Thing's Global Youth Survey quizzed panels of teens and twenty-somethings (108 total respondents between the ages of 14-29) in seven countries (Amsterdam, Hong Kong, Malaysia, Singapore, South Korea, the UK and the US). The survey quizzed them on entertainment choices, communications preferences, social media habits, cultural influences, noteworthy fads and thoughts on advertising. In this 60-page report, NGT boils down the answers and teases out the resounding trends and themes. Go to Ypulse Research.

Energy Drinks, Ingredient X And Gen Y

Posted by meredith | 01/06/09 | 2 Comments

In the wake of the vitaminwater craze –a brand that has worked hard to corner the youth market through its ubiquitous product placement and unlikely spokespeople — I suspect energy drinks may be reaching their tipping point with Gen Y.…

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Can MTV Bring Reality Television Back To Life?

Posted by meredith | 01/05/09 | No Comments

With the whole Time Warner-Viacom face-off over New Year's, the anemic ratings of MTV's two newest reality shows may not have gotten that much attention from MTV executives. But now that the dust has settled, they will most likely be taking…

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Segregating Gen Y Employees Is Not The Answer

Posted by anastasia | 01/05/09 | 3 Comments

There is a cottage industry of consultants and firms that specialize in helping companies manage and retain Gen Y employees – and it appears the financial downturn may actually be good for these businesses. According to this recent Economist article:…

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Ypulse Best And Worst Of 2008

Posted by anastasia | 12/30/08 | 2 Comments

Time for my personal picks for what I saw as the best and worst in youth media and marketing this past year. I would love to hear your picks, Ypulse readers. Feel free to let us know what you think…

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Ypulse Best And Worst Of 2008: Movies

Posted by meredith | 12/30/08 | 5 Comments

Today we continue our YIR coverage with Ypulse Youth Advisory Board Member Caroline Marques, weighing in on what she thought were the best and worst in 2008 movies…

The Best

1. 'Twilight.' Definitely the most anticipated movie of the year. Millions of eager…

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