Next Great Thing's Global Youth Survey quizzed panels of teens and twenty-somethings (108 total respondents between the ages of 14-29) in seven countries (Amsterdam, Hong Kong, Malaysia, Singapore, South Korea, the UK and the US). The survey quizzed them on entertainment choices, communications preferences, social media habits, cultural influences, noteworthy fads and thoughts on advertising. In this 60-page report, NGT boils down the answers and teases out the resounding trends and themes. Go to Ypulse Research.

Posted by meredith | 01/06/09 | 2 Comments
In the wake of the vitaminwater craze –a brand that has worked hard to corner the youth market through its ubiquitous product placement and unlikely spokespeople — I suspect energy drinks may be reaching their tipping point with Gen Y.…
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Posted by meredith | 01/05/09 | No Comments
With the whole Time Warner-Viacom face-off over New Year's, the anemic ratings of MTV's two newest reality shows may not have gotten that much attention from MTV executives. But now that the dust has settled, they will most likely be taking…
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Posted by anastasia | 01/05/09 | 3 Comments
There is a cottage industry of consultants and firms that specialize in helping companies manage and retain Gen Y employees – and it appears the financial downturn may actually be good for these businesses. According to this recent Economist article:…
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Posted by anastasia | 12/30/08 | 2 Comments
Time for my personal picks for what I saw as the best and worst in youth media and marketing this past year. I would love to hear your picks, Ypulse readers. Feel free to let us know what you think…
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Posted by meredith | 12/30/08 | 5 Comments
Today we continue our YIR coverage with Ypulse Youth Advisory Board Member Caroline Marques, weighing in on what she thought were the best and worst in 2008 movies…
The Best
1. 'Twilight.' Definitely the most anticipated movie of the year. Millions of eager…
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