Ypulse: Covering media and marketing for the next generation
Ypulse is a media platform for youth media and marketing professionals. Ypulse publishes a blog, Ypulse.com; a newsletter, the Ypulse Daily Update; and produces several conferences each year, the Ypulse Mashup events.
Ypulse was founded in May of 2004 by journalist Anastasia Goodstein. It provides news, commentary and resources about commercial media for teens (teen magazines, websites), entertainment for teens (movies, video games, television, music, books), technology used by teens (cell phones, instant messaging, hardware and software), the news media's desire to attract teens (newspapers, cable news), marketing and advertising (targeting the teen market) and non-profit youth media (highlighting organizations' efforts at promoting youth voices in media and creating media by and for youth). Anastasia is the editor-in-chief of Ypulse.com, and provides editorial direction on all Ypulse Mashups as well as creative direction for the overall Ypulse brand.
Ypulse.com reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth.
Ypulse is one of the top 50 marketing blogs on Ad Age’s Power 150 List. The blog has been featured in several leading publications including USA Today, BusinessWeek, Forbes and Fast Company.
Ypulse is published by Modern Media, a company that builds, produces, markets and sells business conferences and media brands. Publishers, media entrepreneurs, business marketers and associations rely on Modern Media to engage customers and increase revenue, launch new events and brand extensions, or revitalize existing products. Modern Media’s brand marketing services include positioning strategy, sales tool development and sponsorship sales Modern Media produces high-quality business conferences – including the Ypulse Mashups – providing programming, speaker recruitment, conference management and attendee acquisitions services.
Ypulse Editorial
Anastasia is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. She has worked in media for the past 15 years and has helped launch youth oriented web and television properties for brands like Oxygen, AOL and Current TV. She will never forget her roots having begun her career in the non-profit youth media space at Teen Voices. Anastasia was one of the first graduates of the Medill School of Journalism's new media program at Northwestern University, where she earned an MSJ in 1999. Her first book about teens and technology called Totally Wired: What Teens & Tweens Are Really Doing Online was published by St. Martin's Press. She lives in San Francisco with her husband and 4-year-old Boxer.
Allison has been working with children of all ages for over 15 years. As a teacher, librarian, and literacy specialist promoting quality literature for children and young adult has been a central career focus. Her education and professional background reflects a consistent emphasis on addressing the issues and challenges most relevant to young readers today. As the new Ypulse Books editor, she brings a discriminating voice and fresh approach to coverage of the young adult publishing industry. She's also a hard-core knitter and mother of a 2-year-old son.
Casey is a college student by day, freelance writer by night. Despite growing up in a Midwestern town so small you literally can't find Vogue for sale, she got her start covering teen fashion for About.com at age 13, then went on to create her own style website at 17. She is currently pursuing a journalism degree at the University of Missouri and spends every spare minute reading and writing about youth trends. When her head seems to be buried in college textbooks, you can probably find an issue of Teen Vogue slipped into the binding.
YPULSE® (a registered trademark of Youth Pulse LLC) is not affiliated in any way with Ypulse LLC, ypulse.net or ypulse.org.
