Ad Industry Attempts Diet on Selling Junk Food to Kids
Posted by anastasia on 06-03-2004The Media Post reports on the National Advertising Review Council's new white paper, which proposes self regulation guidelines for advertisers selling junk food to kids. The article basically says this is the first attempt by nervous advertisers at fending off what many see as impending government regulation of this issue in light of the childhood obesity epidemic. While the advertisers are patting themselves on the back, critics are dismissive saying the guidelines are too vague and unenforceable.
