MTV2 has teamed with Nike to bring us a new show called "Battlegrounds," which will chronicle street basketball teams as they battle for the ultimate $50K cash prize and of course some custom Nike shoes. Like much of MTV's programming, this is really about marketing -- in this case, marketing really expensive Nike shoes to urban teens – many of whom are too poor to buy them. Idealism aside, it's also about celebrating the cultural phenomenon of street ball, which according to MTV, is inextricably tied to music.

Posted by anastasia