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June 18, 2004

The Teenification of the MTV Movie Awards

Yes I just made up the word teenification. Media Life reports a jump in viewers 12-17 of 25.7 percent, to 1.71 million from 1.36 million last year. So by replacing stars more popular with the 18-34 set like "Frat Pack" (yes I'm adopting the new term coined by USA Today) members Ben Stiller and Jack Black with our favorite buxom teen beauty Lindsay Lohan, they lost 18-34 year-old viewers and gained teen viewers.

Posted by anastasia


Movies | TV

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