Most Clever Way to Use Your Brand in a Slogan
Posted by anastasia on 07-30-2004…Goes to Ban antiperspirant for launching a new advertising campaign for a good cause called: "ban the elimination of music in schools." According to the press release, Ban has teamed up with Themusicedge.com, a non-profit that works to increase public funding for music education in schools, to auction off tank tops signed by famous musicians like John Mayer and Sarah McLachlan on eBay. Music programs get money. Ban gets exposure (notice they are using tank tops).
