Yesterday I wrote about an interview with Juliet Schor, author of "Born to Buy," who was arguing that advertisers are increasingly trying to reach kids in places where their parents are not. Whether this is some kind of devious master plan by advertisers seems questionable to me, especially when school districts (desperate for funding) become willing partners. Media Life magazine has a story written for media planners about a new ad buy agency clients can make: inside the school bus. The products, branding and messaging can all be vetoed by school districts, and of course no tobacco, liquor or political ads, but anything else that's age appropriate and beneficial (car companies can promote wearing seatbelts), is good to go. What do you think? Is this going too far? Should there be a church and state division between marketing and education?

Posted by anastasia