P.I.M.P. My Scholarship
Posted by anastasia on 10-04-2004I noticed an interesting trend in "branded" scholarships in an article about the annual conference of the National Association for College Admission Counseling in the Milwaukee Journal Sentinel. I guess Nelly (It's Getting Hot in Here) has created a $5K scholarship for teens called P.I.M.P. (Positive Intellectual Motivated Person). Of course the scholarship name is also the name of Nelly's energy drink Pimp Juice. Campbell's Soup is giving away a 100K scholarship (plus a walk-on role) in conjunction with its product placement on NBC's "American Dreams."
