Jehmu Greene, president of Rock the Vote, spoke on a panel at the ONA conference this weekend -- she seemed tired. I think she was tired because she spent this past week trying to refute initial A.P. exit poll stories that claimed the youth did not turn out as expected in this election. These types of stories have the potential to decrease youth voter registration and turnout in the future. Newsweek says they turned out in force and has the real numbers to prove it.
I still think it's worth examining why they turned out -- was it the MTV style celebrity marketing messages or their fears and concerns about Iraq, the economy, etc.? Who got to them? A TV ad or another young person with a clipboard?
Posted by anastasia
Marketing






