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Totally Wired

Ypulse

Daily news & commentary about Generation Y for media and marketing professionals

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February 18, 2005

Nipping at MTV's Heels

Holy ratings Batman! Fuel TV has totally taken off according to Nielsen. Business 2.0 reports:

"Nielsen Media Research says Fuse has the highest concentration of 12- to 34-year-old viewers of any channel. And it's the top-ranked TV network in the likelihood of female teen viewers to trust advertising and pay attention to commercials, according to Jack Myers Teen Media Brand Tracker. While dwarfed by rival MTV, Fuse already reaches 37 million U.S. homes; Kagan Research estimates that the network's revenue will top $68 million this year, having more than doubled since 2003. Fuse even expects to turn in its first profit next year."

Posted by anastasia


TV

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