Levis in Europe that is, always out in front of their American brethren, sent me a press release about a part of their girls' site that offers Levis wearers a chance to submit photos of their own customized jeans along with tips on how to do it. From their press release:

"So, if you've done something interesting to your Levi's® jeans, skirt, shirt, or jacket that you think other girls across Europe may want to see, then send us some pictures and a short description of your customisation. We'll show the best in the online Customisation Gallery (click on English, then it should take you there).

You can submit up to 3 pictures in jpeg format (max. 100 KB each image please!) and include a short description together with key tips of your customisation via the website."

Posted by anastasia