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Ypulse

Daily news & commentary about Generation Y for media and marketing professionals

« Will Live 8 'Feed the World'? | Main | D.I.Y. Levis »

June 29, 2005

Ypulse Essentials

Narnia poster'Narnia' poster is out (and an SF Gate columnist prays that Disney won't ruin the movie)
- Monster trailer ("King Kong" trailer is online, too, since we're talking about movies I can't wait to see...)
- TV viewing up for 18-34s (newspapers aren't dying and neither is TV! says research in Media Life Magazine)
- 'Real World' mug shots (Austin cast member had a run-in with the law) (Zap2it.com)
- How da "citizens" are taking over da media online (The New York Times, reg. required, breaks it down)
- Text messaging campaign tips from 'Idol' producers (must read for people in charge of wireless marketing) (Marketing Sherpa)
- Nike says "I'm sorry" (for stealing Minor Threat album art) (Pitchfork Media)
- Get ready for 'Hurban' (Hispanic Urban or the "latest attempt to tap into the burgeoning Latino youth market") (Arizona Central)
- 'Crazy' shady Frog (UK launches probe into sales tactics behind the wildly popular ringtone) (Reuters)
- Audi goes ARG! (the car company has an "alternative reality game" -- for newbies, ARGs are "are 'immersive' gaming applications involving a number of media types including text messaging, email, voicemail, online animations and mobile phone calls, where players use clues from the media types to solve puzzles that typical involve a prize upon completion") (via Student Monitor)

Posted by anastasia


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