Ypulse reader Medalla, who works for DirtyHippo.com sent over an interesting response to a survey they did with their teen customers.

They asked a sample of 1500 users, under the age of 15, the following two questions:

- Do you think your parents monitor your activity using technology?
- Do you care if your parents monitor your activity using technology?

The results showed that although only 24.7% of surveyed youths believe that their parents monitor their activity using technology, 97.9% indicated they would care if their parents monitored their activity using technology.

Looks like there's definitely a battle brewing between "Big Mother" and teens...

She also rounded up some ringtone/wireless stats you might find useful. I was forced to put my phone on vibrate after annoying the hell out of my coworkers who couldn't figure out why they were humming the chorus to "Push it."

- The majority of ring tones were downloaded by subscribers age 13-24, and more than 62 percent of those consumers downloaded more than one ring tone in the previous month (M:Metrics, Inc.)

- According to an ABC News report, some teenagers are spending more money on wireless phones than on CDs and clothing. According to a report, half of all teenagers now own wireless devices and in some high schools 80% of the students have one. Parents usually favor their children having wireless devices to keep them connected and for safety – ABC News

- An estimated 76% of kids ages 15 to 19 and 90% of people in their early 20s regularly use their cell phones for text messaging, ring tones and games, and that enthusiasm has turned wireless data services into a significant business. – Time, "How Kids Set The Ring Tone"

- Ring tone revenues were $91 mln in 2003, more than doubled to $217 mln in 2004 and will reach $724 mln in 2009. Mobile games revenues were $24 mln in 2003, tripled to $72 mln in 2004, and should reach $430 mln in 2009. – Jupiter Research

Maybe this is why a book publisher (HarperCollins) is now using wireless marketing to reach its teen audience (this was in Essentials yesterday, but it's fairly big news so I'll mention it again).

Posted by anastasia