Ypulse readers Luis and Tomas both sent me a link to this article in Marketing y Medios that has some pretty staggering stats on the growing Latino youth market. From the article:

"According to the Census Bureau, Hispanics "accounted for about one-half of the national population growth of 2.9 million between July 1, 2003, and July 1, 2004. The Hispanic growth rate of 3.6 percent over the 12-month period was more than three times that of the total population (1 percent)." Almost 11 percent of Hispanics are less than five years old, compared to 6 percent of non-Hispanic whites. Half of all Hispanics are under the age of 27, according to the Census Bureau. The Latino market's most salient feature is its youth."

The article goes on to talk about the popularity of Reggaeton, "Hurban" radio formats and reaching this demo in a mix of Spanish and English.

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