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Ypulse

Daily news & commentary about Generation Y for media and marketing professionals

« The Napoleon Dynamite Complex | Main | The New Digital Divide »

September 20, 2005

Ypulse Essentials

Kate MossH&M says no to 'cocaine chic' (and drops Kate Moss...) (AP via Yahoo! News)
- Kraft scales back online marketing to kids (and spends money on school nutrition programs instead...thanks Bob!) (Promo)
- TRL en Espanol (MTV to launch a Spanish version of the popular show) (MediaWeek)
- Consumer-created Geico Ads (I'm not sure if anyone can do better than the Cromagnons...) (Media Post, reg. required)
- 'Charlotte Simmons' made over for the youth market (publisher targets college students for the paperback release) (L.A. Times, reg. required)
- Virgin Mobile helps teens 'enlighten' parents (or beg for a phone using Power Point)
- The new, younger AP (ASAP launches...proof will be in the nation's newspapers)
- Rhapsody Radio to target teens-through-college (as well as boomers...) (Seattle Post Intelligencer)
- Wilco spawn sell Oatmeal (Jeff Tweedy's boy band rocks out for Quaker Oats) (AdFreak)
- Gen Y prime for mobile marketing (says scenarioDNA...)
- Props to Youth Intelligence (one of my advertisers for launching a scholarship program to reward the young people who help them with their research)

Posted by anastasia


Advertising | Book Publishing | Hispanic Youth Marketing | Marketing | Newspapers | TV | Tweens | Web | Wireless

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