Ypulse Essentials: Halloween Edition
Posted by anastasia on 10-31-2005
How 'Saw II' slashed 'Zoro' (The L.A. Times, reg. required, on Lions Gate's marketing strategy: release the sequel 12 months later [while the teens who saw it the first time are still teens]…)
- No more neon covers (Teen People goes back to its roots with its new [old] editor) (WWD)
- Wearing their hearts on their blogs (USA Today finally does the teen blogging story)
- Inside MTV's interactive strategy (from the mouth of Jason Hirschhorn: "Put user at center of everything we do and make great entertainment — and now that means not only programming but the applications that surround them. And from a business standpoint, create good tapered opportunities for our advertisers.") (Adage.com, reg. required)
- We could be villains (Teen male gamers prefer the dark side online) (All Headline News)
- Jesus would have had an iPod (cross-shaped iPod campaign designed to reach Christian youth) (AdJab)
- Girls rule (in Japan, where they are the "arbiters of cool") (L.A. Times, reg. required)
- Mourning on Myspace (another insightful post by danah boyd on how young people are using social networking sites as memorials)
