AOL Still Number One With Teens

Even if they want to now call it "Time Warner Networks," the reality is that the AOL service is still crawling with teens. ComScore just released data about where and what teens are doing online, and AOL topped the list of sites (MySpace was second, Yahoo! was third). If you look at the other data that shows teens spend the most time IMing (and I'm sure use AOL instant messenger more than the others), it starts to make sense. Here are the stats reported in iMedia Connection, once again showing how totally wired teens are:

* Teens (age 12 to 17) spent an average of 1,233 minutes online during February 2006, up 19 percent from a year ago.

* Communication-related activities account for the lion’s share of time spent online by teens in February 2006. Time spent using instant messengers ranks highest, with teens spending 489 minutes per month using IM, up 41 percent from last year. Email ranked second at 176 minutes per visitor (up 33 percent) and discussion/chat ranked third at 159 minutes per visitor (up 46 percent).

* Online gaming also accounts for much of teens’ time online. They spent an average of 87 minutes on Online Gaming sites, and 51 minutes on Gaming Information sites. Time spent at Online Gaming sites, however, declined 42 percent from last year. EA Online still ranks among the top 10 properties in terms of engagement, though it has experienced a 67 percent decline in average minutes per visitor to 72 in February.

* In February, teens spent the most time on Time-Warner (AOL) sites, averaging 368 minutes per visitor, up 22 percent from last year. MySpace.com ranked second at 263 minutes per visitor, a nine-percent increase over last year, and Yahoo! Sites ranked third with 189 minutes per visitor, which represents an 11-percent increase.

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