Youth marketing to teens, tweens & Generation Y (Gen Y) - Daily news & commentary @ Ypulse

Click here to subscribe to our daily newsletter – the Ypulse Daily Update.


Privacy: Your email is private. Ypulse won't share it. Period.

Ypulse RSS Feed

Have Ypulse's youth marketing news delivered directly to your favorite news feed reader.


Atom Feed
Add to My Yahoo!
Subscribe with Bloglines

http://www.wikio.com
TOPICS:




Totally Wired

Reality Check

Posted by anastasia on 03-14-2006

Just finished reading this month's Trends and Tudes from Harris — it's packed with great research for the book and for your work. If you don't think there is a new digital divide between teens and parents, here is a statistical reality check:

"Over one quarter (27 percent) of 13- to 17-year-olds readily admit that their parents think they know where they're going online, but they really don't know…

Even with parent's best monitoring efforts a little over one third (38 percent)of 13- to 17-year-olds report that they can easily prevent their parents from knowing where they go online."

Leave a Reply