'Bolting' from TV

With the TV upfront kicking off today, Bolt has released timely survey results looking at media habits of 16-34-year-olds. The headline item shows that 80 percent of 16-18 year-olds couldn't name the big four TV networks (NBC, CBS, ABC, FOX). You can find the press release here (.pdf). Other findings of the survey:

− Only 25 percent of all polled could name the Big Four television networks. One out of every 3 people under 34 could not name ANY of these networks.

− TV even falls slightly short of movie watching with 71 percent saying they spend their free time watching movies compared to 69 percent watching TV.

− 4 in 10 16-34 year olds have created a music CD from an mp3 file in the last month.

− 44 percent of 16-34 year olds have downloaded music from a free site in the last week, while 26 percent have paid to download music.

While I'm always a little wary of online studies that show people are spending more time online (kind of a favorable sampling, I'd say), there is of course no doubt that it's a huge influence this year in the upfronts. Networks like CBS have been making moves to capture audiences outside of the TV, and NBC has talked about building multi-platform content to capture the range of media habits.

You might also want to check out a New York Times article today about how the turbulent TV advertising market.

You can skip to the end and leave a response. Pinging is currently not allowed.