Less Spontaneous Dancing Please

While so much of the hype around social media and user generated content has been focused on young people creating their own media, let's not forget this generation is also uber-empowered to direct their favorite stars as well. This is from an online petition designed to get Beyonce to reshoot her latest music video (it has over 2K signatures and is growing):

To: Columbia Records, A Division of Sony BMG

This petition is for the advocacy of having Ms. Beyonce' Knowles, Columbia Records, Music World Entertainment, and all other entities associated with the creative process of creating the long-form music video known as "Deja Vu" reshoot aforementioned video immediately.

This video is an underwhelming representation of the talent and quality of previous music video projects of Ms. Knowles. The following problems have been pointed out by numerous fans on and offline:

A) There is no clear story or theme to the video
B) The dancing is erratic, confusing and alarming at times
C) The sexual themes and shots between Ms. Knowles and Mr. Sean Carter PKA Jay-Z, are alarming and show unacceptable interactions between the two
D) The fashion in this video, while haute-couture, is unbelievable and ridiculous
E) The editing, while professionally done, causes one to get dizzy and disoriented
F) The overall feel of the video leaves a sense of much to be desired
G) The video is very disappointing and is not a clear representation of any of the songs themes

We, the fans of one Beyonce' Knowles, ask that an alternative video be shot featuring; more choreographed & less spontaneous dancing, clearer visual themes that relate to the lyrics of the song, less gyrating, less scenes of non-existant sexual chemistry between Mr. Carter and Ms. Knowles, less zooming and quick cut edits and a more stylized and clear direction for all other aspects of the video production.

Suggested in this re-shoot would be the hire of another producer besides Ms. Sophie Mueller — one more acclimated to urban themes and imagery in music videos, other than Hype "Letterbox" Williams.

Sincerely,

The Undersigned

You can watch the video on MTV Overdrive.

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