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Daily news & commentary about Generation Y for media and marketing professionals

« Toyota Teaching Kids About Debt in Whyville | Main | Tweens Get 'Pop Media-Savvy' »

July 17, 2006

Ypulse Essentials

Vanessa Anne HudgensThe umpteenth article on why 'High School Music' is such a smash (this time from Newsweek)

- Borrowing from Web 2.0 (Update: The site is up today - Wal-Mart imitates MySpace to be cool with the kids while Secret may or may not have borrowed from Post Secret for its Share Your Secret initiative...Thanks Annie!) (Adage.com, reg. required)

- Headgear is for old guys who golf (The New York Times Sunday Mag's Consumed column, reg. required, looks at why Bluetooth headsets didn't take off with youth first - maybe because it looks totally dorky)

- Learning at the Mall (malls are going all Exploratorium to attract kids and teach them something while they shop) (Denver Post)

- Crank Yankers returns to MTV2 (because puppets making crank calls still has some sort of cult following) (via Pop Candy)

- 'Stupid done smart?' (The New York Times, reg. required, on Fuse's new show "Pants-Off Dance-Off," kind of like "so you think you can dance"....and take your clothes off)

- Teens don't know what a virus is (latest research from Harris Interactive shows that teens think viruses are alive and can be killed - big implications for public health campaigns around AIDS and STDs...also Honda is the number one auto brand with youth...) (.pdf)

- Virgin Festival coming to Baltimore (V Fest line-up feels very Coachella-esque, although a bit more mainstream, with DJs and bands like The Red Hot Chili Peppers and The Flaming Lips) (Billboard)

- Ugly MySpace (if you don't watch ZeFrank's "the show," this classic vlog on ugly MySpace pages should hook you) (via Fimoculous)

- What ever happened to just needing Calamine lotion? (This makes me sad - a story about how kids at camp are now lining up for prescription meds) (New York Times, reg. required)

- Are twentysomethings disillusioned with church? (this young author thinks so...Thanks Sarah!)

Posted by anastasia


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