FOX Takes a 'Pause'
Posted by anastasia on 08-14-2006
The big business news about FOX today is that they are making movies and TV shows available for download across their new media empire. But the better news for teens is that they are partnering with the Kaiser Foundation to launch a new campaign called PAUSE. I have no idea if this was inspired by the all the MySpace media hoopla, but whatever the reason, I'm glad they're doing it — and it can only help.
From the press release I received via email:
PAUSE will promote smart choices and healthy life-styles. The PAUSE campaign will help teens understand the power they have to make difficult decisions on a range of issues including teen pregnancy and sexually transmitted diseases; alcohol and substance use; and online safety, among other topics…
Presented under the PAUSE umbrella, the campaign will include:
* Targeted PSAs on Fox broadcast and cable networks.
* Complementary messaging within Fox entertainment programming.
* Cross-platform components on Fox.com, Fox Interactive Media properties, such as MySpace and other Fox platforms.
* Informational resources on a dedicated website.
The website launches August 20. I hope they took the time to really develop a cool site and are not just going to throw up resource links and research….
August 14th, 2006 at 9:13 am
It seems like a p.r. effort which will backfire.
They want to address the hype about sexual predators at MySpace by saying they're warning teens.
But putting the warning on TV will feed the hype. They should just put the warning online at MySpace.