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Daily news & commentary about Generation Y for media and marketing professionals

« What's Next... | Main | Are Teens Really 'Underwhelmed' & 'Bored' With it All? »

August 8, 2006

Ypulse Essentials

Duran DuranHer name is Rio (...and she dances on the virtual sand on a virtual island in Second Life owned by Duran Duran! Anyone who was a tween in the 80s just felt their heart skip a beat. Thanks Robin!) (E! Online)

- And if that doesn't give you enough of an 80s fix (you can now buy the entire "90210" series on DVD) (via Pop Candy)

- Moving away from the multi-plex (The L.A. Times, reg. required, zooms in on teen moviegoing habits in their second installment of its big teen entertainment series...in a nutshell: it's WOM vs. reviews, older teens/young adults prefer to watch movies at home while younger teens still like to hang out at the theater, and more people are watching everything online - or on YouTube anyway)

- Companies craving 'cool' (interesting Fast Company story on whether big unhip companies should outsource to small hip boutique firms to make them more hip)

- Tweens don't need Hilary Duff (for fashion inspiration....new study says they rely on peers and catalogs) (Reuters)

- Why do I think there are lessons CondeNet could learn from Time Inc.'s recent Web debacle? (AdAge.com) (Mediabistro)

- More Facebook fallout (this time for college athletes) (L.A. Times, reg. required)

- CosmoGirl for girls who like girls? (interesting observations from AfterEllen on how the teen title has been fairly inclusive in its coverage of girls' issues)

- TIME discovers teen girls like manga

- Austin teens get Candid (with new teen produced title)

Posted by anastasia


Book Publishing | Gaming | Magazines | Marketing | Movies | Tweens | Web

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