Will teens go for Mylo? (It's Sony's new $350 wi-fi IM/Skypey handheld. Ypulse reader Alex, who does PR for Mylo wrote: "It's device that enables people (mostly folks under 24 who rely on the internet/IM/text to fuel their friendships) to take all the fun parts of their computer (again, IM, internet, text, music) anywhere there's a WiFi signal like college campuses, Starbucks, Central Park etc. without having to pay a cell phone bill, or getting hit with penalties for over texting. It can also make VoIP enabled calls with skype, again, without a monthly contract. It's not a phone, it's not a pc, it's not a pda…like you said, it's a way for kids to connect and share with their friends.") (Paid Content)

- Vote for the 'Freshest' teen filmmaker (Fresh Films [a Ypulse advertiser] is trying to get out the vote. Check out the top flicks and cast yours)

- Teens not ready for small screen entertainment (says the L.A. Times in its latest installment of the teens/media/entertainment series. I think everyone inside the industry knows this but are still planning ahead. What teens do like to do on their phones is text -- and Virgin is taking advantage of this and helping raise awareness of homelessness with an interactive novella for your phone....) (Forbes)

- MTV goes shopping (and buys Atom Films...I wonder if they are actually going to use this content on air at all or are just using it for more eyeballs in their demo...or to discover new talent. And from ClickZ, guess who is the face of user generated content? He's a male, under the age of 25, who typically spends less than an hour making video to upload.)

- Media shift happening in UK, too! (BBC on The 2006 Ofcom report that found 16 to 24 year olds are spurning television, radio and newspapers in favour of online services. Plus the latest teen magazine casualty is the UK's Sneak...) (Brand Republic)

- Wal-Mart's virtual catwalk (retailer tries to reach youth by dressing avatars in cheap chic and having them parade down Yahoo!'s runway) (Washington Post, reg. required)

- New York Times Style section says teens are way into style (in their back-to-school fashion story) (reg. required)

Posted by anastasia