'Body by Milk' aims for teens (teenagers are drinking less milk, and dairy companies have now dedicated one third of their advertising budget to target them. The new message promotes milk as helping teens lose weight and build muscle. The campaign features interactive components and social networking tie-ins) (The New York Times, reg. required))

- Universal Music goes after iTunes with free downloads (their ad supported site, called SpiralFrog, will be advertising supported. And as the New York Times reported today, the site will start with millions of songs by top artists, giving it a great start) (Financial Times) (The New York Times, reg. required)

- Rock ‘n Rapture (this nice piece of photojournalism over at Rolling Stone is worth checking out. It goes into the teen Christian rock culture, and finds some very interesting things like prayer tents, music festival baptisms and "heartagram" necklaces) (Rolling Stone)

- NBC and Bebo launch new promotion (the high school targeted social networking site will host a UGC microsite for an NBA “Friday Night Lights” promotion, where students can upload all sorts of media relating to football) (MediaPost, reg. required)

- College students spend double what K-12 students do (cool stat: 29 percent of college students will did their shopping online this year) (MarketingVOX)

Posted by chet