From My Inbox

Lots of good stuff came in while I was "jetsetting" toand from Miami (actually I was crammed in a middle seat both ways from San Francisco on oversold flights). Speaking of "jetsetting," Ypulse reader and vlogger Zadi sent me a link to her latest installment of the Jet Set Show. They are working on redesigning the site, but the format is squarely aimed at teenagers. And from the comments, it appears the kids are digging it. Jet Set is also co-produced by Rocketboom. Zadi is looking for feedback, so go check it out and tell her what you think.

Ypulse reader Lisa sent me this fun bit of research that backs up what most of us already know — teens are the driving force behind the media revolution that is taking place right now. According to Aussi cultural researcher Professor John Hartley, it's coming from a generation of "young people who are now directing their ‘creative time-wasting’ into the creative industries, including music, broadcasting and entertainment."

“Teens desires’ to escape established routines, to imagine new possibilities and to develop new relationships and networks — all these are models for creative thinking. Teens are natural innovators…"

Ypulse reader (and former colleague) Rachel tipped me off to research that we will all anxiously await. It appears that MTV has teamed up with its partner Microsoft and "are embarking on a research project to find out the social impact of technology on the world's youth." From Brand Republic:

"Young people in China, Germany, India, Italy, Japan, Mexico, the US and the UK will be asked about how digital media have an impact on their lives. The new research will look at the impact of viral video, instant messaging, email, social networks, mobile phones and online gaming. The idea is to expand the research outside understanding the habits of early adopters or focusing too much on the technology itself. It hopes to shed light on issues such as how today's youth differ from their predecessors; whether boys and girls use technology differently and why; and the role of entertainment media and brands in the future."

Look for it in December (soon!)….

Ypulse reader Jill sent me this item from the Campaign for a Commercial-Free Childhood Newsletter. Fresh from The Hub Flub, it appears Wal-Mart is not winning over some parents with its holiday shopping campaign aimed at kids:

At Wal-Mart's new website, children review a parade of toys while two animated elves encourage and reward them for adding items to a wish list. "If you show us what you want on your wish list, we'll blast it off to your parents," say the elves. "We'll help plead your case."

The group is encouraging parents to let Wal-Mart to shut the site down.

And finally, Ypulse reader and sneakerhead Lucas Mast (who allegedly is also a very good bowler) just launched his own sneaker blog. Lucas says Sneaker Blogger "covers sneaker culture only and will be a place to get news and information on how the media is covering the culture, interviews with celebrities who love sneakers, sneak peeks at new products, and even a glimpse into hot sneakers on eBay." Looks like a "must-add" to your blogroll for all you trend watchers. Lucas also pointed out a new social networking community for sneakerheads called Sneakerplay, which was started by Rob Jama and others. Check it out if you haven't already.

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