2007 Mashup: The Totally Wired Life Panel

I wanted the first Ypulse conference to go beyond discussing teens as consumers and to really delve into how technology is transforming the rest of their lives — at home, at school and with their friends. This was the inspiration behind this particular panel at the Mashup, and I think the speakers we have confirmed will help deepen your understanding of this generation's "totally wired" life.

To address how teens' technology use is changing the dynamic at home — how involved parents are (or aren't) in their teens' digital lives, I invited Anne Collier, founder of Net Family News and co-author of MySpace Unravelled. Her fellow Mashup speaker Henry Jenkins posted an in-depth interview with Anne here. From her bio:

Anne Collier is a mom, analyst, children's advocate, and journalist who has worked in media (print, radio, TV and the Web) since 1980. Her NetFamilyNews.org is the digital "community newspaper" of the tech-parenting and online-safety community. Its "kid-tech news for parents" is designed to empower and educate grownups with the latest information on children's tech interests and practices, as well as their online safety. Anne also is co-director of BlogSafety.com and co-author of the book "MySpace Unraveled." Previously she served as a stringer for the Christian Science Monitor in Southeast Asia.; Asia editor and associate producer for MonitorRadio; and Tokyo correspondent for World Monitor, a nightly TV news program. She also helped launch the Monitor's Web site, CSMonitor.com.

Nobody has done as much amazing research on how teens are using technology in all facets of their lives as The Pew Internet & American Life Project. We are incredibly lucky to have Amanda Lenhart, who is behind most of Pew's research on teens, speaking at this event. From her bio:

Amanda Lenhart has been with the Pew Internet & American Life Project since its inception. Prior to that she worked in communications and journalism, notably as editorial coordinator of Civilization magazine. She graduated magna cum laude from Amherst College with a double major in English and Anthropology, and holds a Masters in Communications, Culture and Technology from Georgetown University. For her research about and knowledge of youth and their use of the Internet, as well as issues of the digital divide, Amanda has been widely quoted in major print news outlets, as well as numerous local, national and public radio and television programs. Her research areas cover children, teens, parents and the Internet, the digital divide, education, content creation, blogging, and instant messaging.

I refer to the Kaiser Foundation's research on media multitasking often and see it referenced constantly. They kicked off an ongoing investigation into how much media teens are actually consuming at once, and I know you will learn a lot from Ulla Foehr, Co-Author, Generation M: Media in the Lives of 8-18 year olds. From her bio:

Ulla Foehr has focused her work and study on young people and media. In addition to her recent report for the Kaiser Family Foundation on young people's media multitasking behaviors, she was part of the research team that conducted both of the Foundation's studies on young people's media use habits. That research was the foundation for a book she co-authored, Kids & Media in America, which discusses patterns of media use among 2-18-year-olds. Before earning her doctoral degree at Stanford University in Media Studies, Ulla worked at the Kaiser Family Foundation, managing entertainment media partnerships and conducting research. Ulla began her career in media at JP Kids, a kids' educational media company.

I'm really excited about our sponsor/speaker C&R Research being on this panel because they are doing original research just for the Mashup. We're finalizing what the topics will be right now — more on this soon. What I do know is that Jacqueline Lane knows her stuff:

Jacqueline Lane joined C&R in 2006 and is responsible for leading its TeensEyes division. As an experienced researcher, she brings with her a wealth of experience in the teens/young adults market. Over her career, Jacqueline has conducted a variety of unique quantitative and qualitative research projects, immersing herself in the youth culture. Before joining C&R, Jacqueline worked as a independent consultant for a wide variety of clients and industries, including publishing, Internet/e-commerce, automotive, fashion and consumer packaged goods companies. Prior to that, Jacqueline held positions at Time Inc. and Scholastic Inc. assessing and developing marketing, brand awareness and research platforms. She holds a B.A. in Political Science & Sociology from Columbia University.

Even though we've asked Edutopia's James Daly to moderate this discussion, he is more of a panelist/moderator. James will hopefully share some of the innovations and challenges happening with how technology is (and isn't) being utilized in education. From his bio:

James Daly has spent more than 25 years in magazine journalism, frequently tracking the radical effect that technology brings to calcified industries. He is the editor in chief of Edutopia, produced under the aegis of The George Lucas Educational Foundation. The publication tracks innovative people and practices in our nation's K-12 public schools. Previously, he served as editor in chief and founder of Business 2.0 magazine. James also served as the editor in chief of Redherring.com, as well as a features editor at Wired, senior editor at Forbes ASAP and a columnist for the San Francisco Chronicle. His freelance writing has appeared in publications ranging from Rolling Stone to the Los Angeles Times.

Finally, check out our press release about the Music Mashup pre-conference and spread the word to anyone you know who is tracking the combination of young people, digital technology and music. The "early adopter" discount ends May 29th (it's 20 percent off), so you want to register now. Remember, if your company sends three or more attendees, you get an additional discount. Also, since some people have been asking, "deluxe" just means you get to attend a pre-conference and the main event.

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