Ypulse Tech Round Up

According to research from Harris Interactive, hardcore YouTube fans are watching less traditional TV — "about 42 percent of online adults in the United States said they have watched a YouTube video and 32 percent of frequent YouTube users said they watch less TV as a result." McDonald's seems to have gotten the message and launched its first YouTube competition. And YouTube continues to play star maker to unknowns, like 26-year-old Lisa Donovan who just joined the cast of MadTV thanks to the Tube. This week, YouTube also talked about paying its users, which most industry types would agree is easier said than done. Especially if it involves pre-roll that might piss off its users.

Yahoo! is building a "Brand Universe" that will "create online destinations that will draw large audiences around individual movies, television shows, bands, celebrities, games and other types of entertainment." They hope to pull in those passionate fans like viewers of "The Office" and players of the Nintendo Wii. At the same time, actual brands like Microsoft are hoping to make Web stars out of unknown yet strangely likeable people — think the YouTube version of Verizon "Can you hear me know?" guy.

The teenage son of an "Internet illiterate" parent is fighting back against an RIAA lawsuit in a big and very public way. David is challenging music's Golliath. Nokia has given San Francisco high school students some pretty nifty gadgets to play with in the city's new wifi hotspots and I attempt to take Senator Ted Stevens to task over at the Huffington Post for his new supersized version of DOPA (The Deleting Online Predators Act).

P.S. You can also listen to a podcast of Alloy's Samantha Skey talking about "Millennials Social Media Addiction" and read CNET's recap of an AlwaysOn panel about the "IM Generation." And if you're in marketing, you might want to buy eMarketer's new multitasking report or Jupiter's Teens Online report.

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