Which Way Should I Go?
Posted by anastasia on 06-22-2007Ypulsers - I need your feedback. In the next 6-12 months, I want to take my baby first step in creating a Ypulse network of blogs. I know many of you are thinking, "I can barely keep up with my Daily Updates, never mind read another Ypulse blog." I hear you. At the same time, I think there is opportunity for the Ypulse brand to expand, and even if YOU can't read more than one, I want your feedback on what you think would work. Right now there are three directions I could go:
1) Segment by age and launch a Ypulse blog focusing on college students and another blog focusing on kids and tweens.
2) Segment by vertical and launch a Ypulse blog focusing on the business of youth and fashion or youth and wireless or youth and publishing. You get the gist.
3) Expand internationally. Something I tried to do before with volunteers. But as well intentioned as they always are, I've found it impossible to get volunteers to post regularly. So I would either pay international bloggers or do an ad revenue split. Then, is it one blog with an international focus and posters from different countries or a series of blogs by slice of the world - Asia, Europe, Latin American, etc.
What I want to know from you is what you think people would most want to read and which blogs you think would attract more sponsorship. Post a comment or email me with your thoughts.
June 22nd, 2007 at 12:19 pm
A blog about how fashion is marketed could be fun, since you could have creative print ads (and TV ads if they're at YouTube) and commentary below.
June 22nd, 2007 at 3:47 pm
I would like to see sorted by age. If you went by category I'd worry more about missing something— I need to know things across the board for my kids in their age group
Thanks for all of your hard work!!
June 22nd, 2007 at 7:15 pm
I think you should do #3, because for one reason you already cover 1 and 2 almost daily.
June 22nd, 2007 at 9:55 pm
Just to round the opinions out I'd love you to Expand internationally.
A lot of trends come from abroad and I'd love to know about them even earlier.
June 23rd, 2007 at 3:02 am
Why dissect your offering? Will it strengthen your brand or dilute it?
I think the latter but who am I ;-)
If you had to create a network my feeling is for the vertical segmentation - the other two will polarise and muddy you focus as too many issues cross ages/geographic boundaries…
Or you could just use tags and categorise your posts out like that?
Peace
DK
MediaSnackers Founder
June 23rd, 2007 at 5:16 pm
Being one of the nasty people who said they would blog regulary but could never keep it going, I would refrain from suggesting number 3…ahem.
Personally, I really like the vertical approach, if you look at your target market, they should generally be in the business of selling stuff to kids in one way or another (sneakers, websites, god, etc) and therefore dedicating feeds to the main youth sectors should prove popular.
June 24th, 2007 at 6:20 am
I would go with no 2 or 3. Dividing your audience is being too specific when your audience is much more generalized. Plus, the teen-age has some kind of glamour…