Click here to subscribe to our daily newsletter – the Ypulse Daily Update.


Privacy: Your email is private. Ypulse won't share it. Period.

Ypulse RSS Feed

Have Ypulse's youth marketing news delivered directly to your favorite news feed reader.


Atom Feed
Add to My Yahoo!
Subscribe with Bloglines

http://www.wikio.com
TOPICS:


Totally Wired

Ypulse

Daily news & commentary about Generation Y for media and marketing professionals

« Dumbing Down | Main | Ypulse Essentials: Climate Change Video Contest, Reach Students, More Youth Blogging »

July 13, 2007

Movies Are The No. 1 Teen Dating Destination

teens still go to the movies on datesMashup speaker and sponsor eCrush released some fun data today from a survey on teen dating [What? Teens are still dating? I thought they were all hooking up and just having "friends with benefits"...kidding..sort of]. The research is part of a new syndicated offering by OTX and eCRUSH -- 750 teens across the country were surveyed.

Here are some highlights:

Where teens go on dates:
Movie Theater - 87 %
Mall - 64 %
Restaurant - 58 %
School Dance - 53 %
Drive/walk around - 53 %
Park - 51 %
School event (sports, play, etc.) - 49 %
Concert/live music - 34 %
Coffee shop - 22 %
Professional sporting events - 14 %
Town recreational center - 12 %

Dating double standards?
When it comes to rules of dating, gender differences become clear -- while 66% of all teens say their parents impose dating rules, only 49% of boys are subjected to rules, compared with 83% of girls.

Jocks, bad boys and adventurous women
As to the rules of attraction, jocks, bad boys, and adventure seekers rule the hearts of today's teens. 31% of all teens said they're attracted to "jocks" such as Nathan on the CW's One Tree Hill or Claire on NBC's Heroes. 30% of girls also prefer "bad boys" like Michael on Fox's Prison Break, and 28% of boys like adventurous women such as Veronica on the CW's Veronica Mars [I love that boys love VMars!]

Posted by anastasia


Marketing

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)