"Tweens are discerning consumers. They think a lot about what they are going to wear, whether their outfit matches their peach-sparkle nail polish, how clothes sit with a teal-colored cellphone ('Can you believe Mom didn't know what color teal is?'), what kind of sushi they are going to eat, and what to read after books like '30 Guys in 30 Days.'" - from Roger Cohen's New York Times OpEd "Twixt 8 and 12, the Tween"

Hot on the heels of next week's big event, the Ypulse 2007 Mashup, we've teamed up with Ziff Davis to co-locate a smaller event focusing on tweens and technology. The Ypulse Tween Mashup will be held September 28 at the Javits Center in New York City in conjunction with Digital Life, a massive consumer electronics show. We put out a press release today and are in the process of talking to potential speakers and sponsors. Here are a few highlights we've confirmed so far:

- A tween panel (hear directly from tween girls and boys themselves) moderated by Denise Restauri, CEO of Allykatzz
- A lunchtime keynote from Renee Hobbs, one of the founders of MyPopStudio.com, on the importance of media literacy

We are planning "old school/new school" panels again, similar to what we did with the bigger Mashup, looking at how traditional print and linear media is adapting to reach tech savvy tweens as well as getting to know the new digital players in the space. We hope to have mobile and gaming case studies as well.

There are "sponsored case studies" available -- if your company directly serves the tween market and would like to give a 15-minute sponsored case study focused on technology, please contact Charles Pelton from Modern Media.

So save the date, earmark your budget and plan on being there!

Posted by anastasia