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Totally Wired

Ypulse

Daily news & commentary about Generation Y for media and marketing professionals

« Ypulse Essentials: Tawdry Tots, Who Will Rock The Vote, 'Chasing Cool' | Main | Comments On The Alexandra Levit Interview & Gen Y Employees »

July 2, 2007

Ypulse Quote

I chose two quotes from this Reuters article about how the advertising field is realizing it needs more young talent in order to forecast what products will appeal to consumers.

"I would say you have experts at the age of 14 of fantastic value because those people are extremely intelligent, they have time and they produce a lot of very good counseling on technological issues." - Pierre Bellanger, chief executive and co-founder of Skyblog, Europe's top social network site.

"The people coming into and out of college don't look at things in terms of media or marketing. They look at what is cool." - James Hilton, co-founder and executive creative director of advertising consultancy Akqa.

Posted by anastasia


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