Note from Anastasia: I'm off to Portland, OR, for a long weekend tomorrow morning so no posts tomorrow. Back on Monday!

Teens have joined 'the cult of Mac' (my BizWeek column made it online. Check it out and leave a comment. While you're there, check out this interactive feature on Habbo Hotel and this slideshow of tween cellphones)

- Hearst joins the crowded field (of high school sports sites with High School Playbook. Plus 2007 Mashup speaker Chuck Cordray of Hearst Digital Media is interviewed on MediaShift while 2007 Mashup speaker Catherine Cook is featured on CNET)

- Pretty Tough book (the tween/teen girl sports site dips its toe into the YA market)

- Big tween TV weekend (with the return of "High School Musical." Plus watch this scary preview of the kid version of "Survivior" aka "Kid Nation." And, "The Hills" have eyes -- or viewers. Lots of them. I'm sure the Lauren/Heidi feud is only helping) (L.A. Times, reg. required) (Reality Blurred) (Gawker)

- Nick characters go on a diet (no more shilling for junkfood) (WSJ)

- LG15 may be dead (but the series keeps on going and growing) (AdAge.com, reg. required)

- Bolt is dead (this makes me a little sad. I loved them back when they were Concrete Media and actually producing really high quality teen written content. They also sponsored the first NYC Ypulse mixer) (CNET)

- Adidas mixes soccer and music (in a marketing campaign called "MLS Represent") (AdWeek)

Update: MTV to spend as much as it does on programming on developing games (like $500 million) (Paid Content)

P.S. Hell is for high school boys (some long weekend fun -- With "Superbad" opening this weekend, E! picks nine movies that best portray teen boy angst)

Posted by anastasia