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Daily news & commentary about Generation Y for media and marketing professionals

« 2007 Mashup: Mixtape Marketing | Main | Marketing Modesty »

August 24, 2007

Ypulse Essentials: Fuse Wiki, Teens & Smartphones, Read A Book!

Mary Kate and Ashley brand on StardollMary Kate & Ashley go virtual (with Tween Mashup speaker Stardoll. Plus tweens know McDonald's and Pop Tarts are not good for them, but they "LOVE" them anyway) (Hollywood Reporter) (MediaPost, reg. required)

- Fuse launches a music wiki (kinda cool)

- Orkut is a youth icon (in India! Orkut is Google's social network for anyone who doesn't know) (WebProNews)

- Making friends with city hall (Roanoke uses Facebook to communicate with its younger citizens) (The Roanoke Times)

- Michael Eisner 2.0 (with the success of "Prom Queen," the former Disney CEO is now an internet mogul. Plus meet the "dorks" behind Penny Arcade, who are planning a huge gaming conference in Seattle) (BusinessWeek) (Wired)

- Get 'smart' (the wireless industry is pumping out smart phones for teens) (Business 2.0 via CNN)

- 'My So-Called Life' (DVD box set) (Pop Candy)

- Goths take over Disneyland (Batz Day at the Magic Kingdom) (L.A. Weekly)

- Read a book (the unedited version of BET's very controversial animated music video meant to get kids...to read) (L.A. Times, reg. required)

P.S. Leave it to a teen to free the iPhone...

Posted by anastasia


Fashion | Gaming | Music | TV | Tweens | Web | Wireless

Comments

In India? Orkut is HUGE HUGE HUGE in Brazil. Orkut is for Brazil exactly what MySpace+Facebook are for U.S. I will go as far as saying there is MUCH MORE Brazilians in Orkut than Indians, just create an account and see for yourself.

The article is just incredibly bad for not even mentioning Brazil: "Orkut is extremely popular in Brazil with some 8 million users, representing about a quarter of all Brazilians who have access to the Internet."
http://www.foxnews.com/story/0,2933,196882,00.html

"66% of all Orkut users are Brazilians, followed by Americans (13%) and India (7%)." http://www.brazzilmag.com/content/view/7069/

3% in a country where 80% of the population is poor. Almost every single middle class person between 14 and 25 in Brazil has one.

BTW, the creator of Orkut came to Brazil to speak in the country's biggest universities about the huge phenomenon that his social website created here.

What is Tween?

Sonya -- it's a word that's been embraced by marketers trying to reach kids ages 8-12 generally, although some would say 8-14. It's meant to stand for in between childhood and adolescence.

Andre -- I was familiar with Orkut's popularity in Brazil and should have mentioned it. Thanks for filling that in. The article was about a Pepsi-sponsored contest in India.

Welcome Fuse to the growing number of music wikis like Wikia and WikiMusicGuide!

What an interesting way to get people interested in reading! Book trailers are like movie trailers, but for books! You can find them all over the internet now, but here is a site that's featuring them on YouTube. http://www.youtube.com/booktrailers

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