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September 11, 2007

College Students Love Their Video

SurveyU released some research today about just how much college students love online video. In fact, the headline says they "gorge" on it. Here are the stats behind the headline:

While only 57% of adult Internet users have ever watched online video, 93% of college students have ever watched online video. On a typical day, 19% of Internet connected adults download video, whereas more than three times as many (62%) college students download video.

And more...

- 91% of students receive video links (vs. 75 percent of the general internet population)

- 83% of students send video links to others (vs. 57 percent of the general internet population)

- 40% of students rate videos (vs. 13 percent of the general internet population)

- 34% of students post comments (vs. 13 percent of the general internet population)

- 37% of students upload videos (vs. 13 percent of the general internet population)

- 47% of students post video links (vs. 10 percent of the general internet population)

- 14% of students paid for video (vs. 7 percent of the general internet population)

The data for "the general internet population" is taken from the Pew Internet & American Life Project's Online Video study.

Posted by anastasia


Campus Marketing

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