SurveyU released some research today about just how much college students love online video. In fact, the headline says they "gorge" on it. Here are the stats behind the headline:
While only 57% of adult Internet users have ever watched online video, 93% of college students have ever watched online video. On a typical day, 19% of Internet connected adults download video, whereas more than three times as many (62%) college students download video.
And more...
- 91% of students receive video links (vs. 75 percent of the general internet population)
- 83% of students send video links to others (vs. 57 percent of the general internet population)
- 40% of students rate videos (vs. 13 percent of the general internet population)
- 34% of students post comments (vs. 13 percent of the general internet population)
- 37% of students upload videos (vs. 13 percent of the general internet population)
- 47% of students post video links (vs. 10 percent of the general internet population)
- 14% of students paid for video (vs. 7 percent of the general internet population)
The data for "the general internet population" is taken from the Pew Internet & American Life Project's Online Video study.
Posted by anastasia
Campus Marketing





