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Totally Wired

Ypulse

Daily news & commentary about Generation Y for media and marketing professionals

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September 25, 2007

From The Ypulse WTF Files

Guns for girls? That's right, according to this article, "firearms shops in the US are stocking pink rifles and shotguns to encourage girls to get into shooting." The marketing is to get girls interested in hunting...but the side effect is clear:

Connie Cody, a 48-year-old administrative assistant in Kenosha, said she wishes she had seen pink guns for sale after she completed her hunter safety course 18 months ago.

Since then, she has bought a 9-millimetre pistol, a .357 revolver, a .38 Derringer and a .380 pistol, all in traditional colours.

"If they stock them," Cody vowed after learning about pink guns, "I'm going to buy one."

Posted by anastasia


Marketing

Comments

But do they come in Hello Kitty colors too? :-)

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