More 'Secondhand' Goodness For Your Weekend
Posted by anastasia on 09-07-2007
Part two of the Secondhand Serenade case study is now live Learn how Secondhand Serenade and his skilled team brought his music to the public, first on a grassroots level through social networking and Internet radio, then integrating some of the assets of a major label without "selling out." Most importantly, you'll hear how he personally communicated with teenagers to become one of the most successful new acts for this audience.
A big thanks to Gorilla Soapbox for shooting this (in HD!) and editing it for our virtual attendees and to Fuse for sponsoring. We'll be publishing new video each week from the San Francisco event.
I also have to thank all of our conference sponsors - especially our founding sponsor, Yahoo!, for making the event possible.
Don't forget to register now and get the "early adopter" rate for the Ypulse Tween Mashup in NYC on September 28th.
