First off I want to thank author Logan Levkoff for her interview the other day and congratulate the first five commenters on winning books (the comments were pretty great, too)! I will be in touch to get your snail mail addresses soon. I only do author interviews and book giveaways on Ypulse with non-fiction authors writing about youth. I get requests to cover YA books all the time. What I tell publicists and authors is that if you have an interesting angle on how your marketing the book, let me know and I'll blog that.

Longtime Ypulse reader and former teen mag editor Melissa Walker did just that. She emailed:

As I go about major grassroots promotion for Violet On The Runway, I found an avenue that I think might be interesting to your readers: High School Newspapers!

It's really a "duh" thing--no one sends CDs, books, DVDs, etc, to this audience, but it's the PERFECT venue for reviews! It goes to such a pure audience. I contacted around 100 high school newspapers offering to send review copies of my book, and ALL 100 replied. I've done a dozen interviews, talked to my real audience so they themselves can write about the book--it's incredible.

Posted by anastasia