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September 19, 2007

Quick Thought: MySpace Ad Targeting

People ask me a lot if teens are putting their "real information" online. I think they are on Facebook, but not so much on MySpace. A lot of teens lie because they don't want creepy adults contacting them. Some lie because they're too young to be there in the first place. But I also think teens lie because of the relentless ads and spam that have taken over the service. Now that they are introducing targeted ads based on user data, I wonder if this trend will only get bigger as teens figure out more ways to creatively embellish their profiles in order to get away from marketing -- even if it's marketing that is supposed to be matched up with their interests.

Posted by anastasia


Marketing | Web

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