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Totally Wired

Ypulse

Daily news & commentary about Generation Y for media and marketing professionals

« Ypulse Interview: Evan Bailyn, CEO Cartoon Doll Emporium | Main | More 'Secondhand' Goodness For Your Weekend »

September 7, 2007

Ypulse Essentials: Teen Lab, 'Sofia's Diary,' Working To Live

Tila TequilaTila Tequila goes prime time (in a bi-sexual dating show on MTV...I don't really know what to say about this so I will defer to Idolator's witty commentary. Plus MTV is launching loads of new niche sites including one for girl gamers. And a design contest with HP) (Hollywood Reporter) (Marketing Week UK)

- Lab rats (Alcatel Lucent has launched a blog to share research from its "teen lab")

- Getting it right with Gen Y (a podcast from Deloitte on Gen Y @ work)

- Move over 'Kate Modern' (Bebo is launching its next web series "Sofia's Diary" this fall) (U Talk Marketing)

- Gen Y works to live (or moves to places they want to live to find work - thanks Bob!) (New York Times, reg. required)

- Is the era of rap superstardom over? (asks Slate...and is TV a dying medium for this generation? Asks a Hollywood Reporter TV columnist after discovering his 21-year-old's son disdain for television)

- Teen knitting is a sign (that some teens are turning away from the wired lifestyle...this and other "microtrends") (Newsweek)

- Turn it down (MP3 players can damage your hearing) (BBC)

- Social networking (for the Sidekick set. Plus even cartoon characters need a social network)

- Movie to put on your 'to see' list ("Juno") (USA Today)

P.S. Don't forget to take the Ypulse Reader Survey -- we're giving away five $50 Amex gift checks to survey respondents.

Posted by anastasia


Campus Marketing | Marketing | TV | Tweens | Web | Wireless

Comments

It's common for college students who live on campus to have little interest in TV, and then to watch more TV after graduation. It's not a generational sign.

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