Last call for online registration If you're in NYC and want to attend the Ypulse Tween Mashup Friday, online registration closes today at 5 p.m. PST. We will take on site registrations, but it will cost you $100 more.

The brand invasion of Stardoll begins (DKNY and Sephora jump in to the kid-friendly space. Stardoll will be speaking on the "New School" panel at the Ypulse Tween Mashup Friday) (Reuters)

- More 'Kid Nation' blowback (you gotta love how one of the parents said God told her that her child should be on the show....welcome to crazy world.) (USA Today)

- Just in case Gen Y can't get enough branding... (they can now go to Firebrand to rewatch their favorite ads)

- Everyone wants to be Webkinz (including Hasbro) (via Izzy Neis)

- You know you've made it in tech (when you get snarked on Valleywag. Congrats to Ashley and the team at Whateverlife, who is also exhibiting at the Tween Mashup!)

- Old Navy is about to get cooler (Todd Oldham is now the creative director) (Brand Noise)

- The queen (of R-rated teen chick lit, Cynthia Eagan) (New York Observer)

- Parents haven't given into to the fear factor (and continue to let their kids go online. Plus AT&T joins the anti-drug effort in a campaign aimed at parents. And check out this very cool film project called "Adina's Deck" designed to prevent girls from cyberbullying) (Reuters) (press release)

- In an era of mall curfews and 'adult night' at the movie theater (it's great to see libraries continuing to fill the void of providing teens with a space to hang out) (Pop City Media)

- I want my video games (Hollywood Reporter with MTV's Mika Salmi. Plus

- 30/20 ("a monthly podcast series is for the 20-something woman who wishes she had a couple of big sisters to clue her in on the ins and outs of life after college")

P.S. If you're considering getting into the Facebook ecosystem, check it this event.

P.P.S. Just so ya know, we picked our reader survey winners and sent them their checks! Thanks again to everyone who filled it out.

Posted by anastasia