Melanie Strong, U.S. brand manager for NikeiD, surprised us at the 2007 Mashup when she described the success of NikeiD as a happy accident [my words]. This was one of my favorite case studies (with some of the best slides).

A big thanks to Gorilla Soapbox for shooting this (in HD!) and editing it for our virtual attendees and to Fuse for sponsoring. We'll be publishing new video each week from the San Francisco event.

I also have to thank all of our conference sponsors - especially our founding sponsor, Yahoo!, for making the event possible.

Coming in February: The Ypulse College Mashup, Los Angeles, CA.

Posted by anastasia