I'm still recovering from the Ypulse Tween Mashup last week in New York. I learned from our feedback forms that one attendee thought because we call Ypulse conferences Mashups, she thought the event would focus on music. I call them Mashups because I am attempting to reinvent youth marketing conferences by inviting unlikely people to attend and speak at the same event. For example, having Renee Hobbs keynote on media literacy provoked strong reactions (both positive and along the lines of this blog post). I think that's a good thing.
Just a few highlights for me:
1. The tween panel inventing "the double mic." We had two microphones for the tweens to pass back and forth, and they somehow decided that each tween using two at one time was better.
2. Watching the Kidzbop video and realizing that if I were a tween today I totally would have uploaded videos of myself doing handstands and walkovers to Duran Duran.
3. Hearing that attendees wanted to keep the discussion going on COPPA and how to create a uniform way for kids to register on their sites (more on this soon including a way for all of you who work at kid/tween sites to connect about this). As a sidenote, I want to give Ypulse advertiser and Mixer sponsor MyYearbook props for taking the lead on making 13 and up social networks safer.
4. Lunch! Once again the lunch discussions were buzzing, especially Peter Grunwald's research discussion, which drew so many people, he had to pull four tables together.
5. Yummy lobster rolls and Sakipolitans at Bongo
I also loved the video interviews with tweens Snippies produced for the event. You can watch them all online here. Our friends at Gorilla Soapbox recorded the entire day and we will be posting it (except for the tween panel) after we get through the July Mashup videos.
A big thanks to our sponsors:
And our exhibitors:
Whateverlife (did anyone see Ashley on "The View"?)
Beacon Street Girls
Pay Jr.
Snippies
Gorilla Soapbox
And the Ypulse Mixer sponsors:
MyYearbook
Fleishman Hillard's NGT
Thanks to everyone who attended! Our next event will be focused on reaching college students and will take place in early February in the Los Angeles area...Stay tuned.
Update: Some more blog coverage of the Tween Mashup...
Why Whyville Ain't Just Fun, It's Useful (AdRants)
Unedited Ypulse Mashup Notes (Joi Podgorny)
Soundbite of the Month. Maybe the Year (LOHAD)
Ypulse! (WORD)
Tween Mashup At Digital Life In NYC (POMOMUSINGS)
Tween Tidbits (David Card)
Branding In Tween Worlds (PSFK)
Ypulse: Closing Up With The Coveted Words of (REAL!!!) Tweens (Adrants)
Tweens Take Gaming Online (Next Great Thing)
More from the YPulse Tween Mashup: Girly (WORD)
Posted by anastasia
Tween Mashup
