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Totally Wired

Ypulse

Daily news & commentary about Generation Y for media and marketing professionals

« Say Everything...On IM | Main | Ypulse Essentials: Plum TV Not So Plum, DMV 2.0, Blyk Blog »

November 15, 2007

2007 Mashup: Old School To New School

The Ypulse 2007 Mashup It's time to revisit the "old school" media players from the 2007 Mashup -- Viacom, Hearst, Conde Nast and Harper Collins to hear how they are changing and adapting to meet the needs of totally wired teens. This panel featured:

- Chuck Cordray, Vice President, Digital Media, Hearst
- Dixie Feldman, Editorial Director, The N, MTV Networks
- Jane Grenier, Publisher, Flip.com
- Diane Naughton, Vice President of Marketing, HarperCollins Children's Books

and was moderated by Steve Bryant from ReelPop.

A big thanks to Gorilla Soapbox for shooting this (in HD!) and editing it for our virtual attendees and to Fuse for sponsoring. We'll be publishing new video each week from the San Francisco event.

I also have to thank all of our conference sponsors - especially our founding sponsor, Yahoo!, for making the event possible.

Check out our latest press release about the Ypulse College Mashup, happening January 31-February 1 at the Sheraton Delfina in Santa Monica and register today!

Posted by anastasia


2007 Mashup

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