Diesel launches a faux reality show (to sell underwear while Reebok launches a branded TV show on IFC to sell sneakers) (AdAge.com, reg. required) (New York Times, reg. required)

- Plum TV not so plum (laying off staff...maybe it's a sign of the economic downturn, i.e. TV for rich young people? Yet Tila Tequila is a hit on MTV. Maybe this is a sign that the end of the world is near) (New York Post) (Media Life Magazine)

- Barbie fashions (for women. Kind of like Disney wedding gowns.) (BrandWeek)

- DMV 2.0 (wow. You know this social networking thing has gone completely mainstream when the DMV has a MySpace profile. There is also a new social network for teens with diabetes) (Mercury News)

- McCain on MySpace (latest presidential candidate forum. And MySpace still bigger than Facebook where you shouldn't even try to change your name) (Biz Report) (News.com)

- MTV Tr3s (launches a mobile social network for Hispanic youth. Plus check out Blyk's new blog Shift6 with contributors like danah boyd) (AdWeek)

- Will MTV's Rockband redefine what it means to play music? (I think that's a stretch, but maybe they should combine marketing the game with vh1's "Save The Music" campaign. Plus check out RCRD LBL the new music/MP3 blog from Pete Rojas & co.) (EW's PopWatch)

- Anne's Diary (Canadian site for girls that requires a finger print i.d. -- I'm not clear on how that actually works...Thanks Susan!)

- Just 'Listen' (new celeb infused campaign to help kids' charities around the world. Also check out this very cool case study of YouthLAB, a Chicago-based youth media org leveraging technology to increase media literacy) (USA Today) (Youth Media Reporter)

Posted by anastasia