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Totally Wired

Ypulse

Daily news & commentary about Generation Y for media and marketing professionals

« Ypulse Teen Tech Round Up | Main | Speaking @ The Sandbox Summit With 'Creepy' Internet Mom »

December 3, 2007

Ypulse Essentials: Should Tweens Wear Makeup?, Straight Edge In The Burbs, Covering The Youth Vote

Yo Gabba Gabba'Yo Gabba Gabba' a hit with tots (and hipsters...online) (AdAge.com, reg. required)

- Should tweens wear make-up? (interesting piece given the new "onslaught" of personal products/beauty marketing coming their way) (Times UK)

- If you couldn't get Hannah Montana tix (you can now see the concert movie)

- What's on MTV staffers' iPods? (MTV News writers share their Top 10s for the year. Plus great post on this misguided legislation from the music industry) (Wiretap)

- Straight edge movement alive and well (in the suburbs) (NorthJersey.com)

- Doc Martins (making a comeback) (New York Times, reg. required)

- Tips for reporting on the youth vote (every journalist should bookmark this) (Future Majority)

- Chatting about (the teen brain over in the WSJ forums. Thanks Bob!)

Posted by anastasia


Fashion | Marketing | Movies | Music | TV | Tweens

Comments

I'm skeptical of concert movies being shown in movie theaters.

When I was in high school in the 1980s, a friend and I went to see "Ladies and Gentlemen: The Rolling Stones (1973)" in a movie theater.

We were so bored we walked out.

Then again, the Rolling Stones movie didn't have the "state-of-the-art Disney Digital 3D(TM)" of the Hannah Montana movie, and maybe the new technology will make a difference.

Its been a while since I've heard straight edge being talked about. Myself, I became sXe about 15 years ago and during that time, I've noticed it go through phases. In my area, similar to the article, it was not a common thing to be heard. I picked it up because it followed things that I felt that definitely my crowd didn't feel. It gave me the escape option whenever those things were brought up. As I got older, kids in high school began picking it up but it was not the same as us sXe'ers that had been around for many years. They were only into hardcore music, vegan, and something not discussed in the article - bodily mutilation. This group of new sXe'ers were into feeling as much pain as possible. They showed me their arms with pentacles burned into them from a necklace heated with a car cigarette lighter. Tattoos became even more and more common and it turned into "if you don't have the word straight edge tattooed across your forehead, you're not really straight edge." It became a real culture of hate. So it is surprising to read this article and see how teens now feel about this, and how its not a scene but a lifestyle - sort of the same way it was for me when I started out.

As far as people watching concerts in a movie theater you are right, they feel and play weird. However the theaters have gotten better at this and newsflash, they've been doing this for along time. If it didn't work they would do it. Other acts on the Hollywood label such as Aly & AJ and Jesse McCartney have already had concerts featured on the big screen. The best part is just like movies, they'll make money at the box office - and then a second time when this comes out on DVD. PLUS as I always say - don't underestimate the drawing power of the Jonas Brothers just because the mainstream media have.

I originally clicked on this to comment about the MTV playlists. Wow, that just explains why they're ratings are in the dumps. They seemed to trying to pave their own way, which has never been successful commercially. It's even worse when they praise their acts and then suck-up to the popular acts to try to pop a rating.

As for Gen X, I was surprised they didn't reference ECW (WWE) wrestler CM Punk who has built his character around being straight edge over the last 5-6 years in the indy's and is now the ECW Champ. I'm sure he sells more straight edge merchandise than anyone. Check it out!

http://www.wweshop.com/category.asp?categoryId=cat-cmpunk

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