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Daily news & commentary about Generation Y for media and marketing professionals

« Ypulse Guest Post: Who is to blame for the suicide of Megan Meier? | Main | Ypulse Guest Post: Five Tips For Reaching Teens »

December 5, 2007

Ypulse Essentials: Ronald Report Cards, Facebook Love, yheart

Joe CamelJoe Camel is in deep doo doo (eight states suing RJ Reynolds for its Rolling Stone advertorial, which used cartoon images in its spread) (Media Post, reg. required)

- An 'A' from Ronald McDonald (the Campaign for A Commercial Free Childhood, does not like these report cards)

- Gen Y wants its TV (on demand, whenever they have time on whatever device they have) (Media Post, reg. required. Which may be why MySpace is renewing "Roommates" and American Eagle is producing more webisodes)

- Nokia & Universal to give away free music (on phones...that is DRM-protected, and that you can't put on your iPod or Zune...) (New York Times, reg. required) (Paid Content)

- Facebook love (funny piece on how much college students decide to share about their love lives on Facebook. Plus Facebook apologizes for going too far with Beacon) (Reuters)

- Teen births rise (hmmm...I wonder if teaching abstinence only has anything to do with this...Also, I really want to see "Juno," don't you?) (AP via Washington Post, reg. required) (Salon.com, daypass required)

- Yheart (cool UK campaign heart health campaign for teens)

P.S. If you have a tween girl in your life, think about buying her a subscription to New Moon for the holidays (I'm on their advisory board).

P.P.S. Check out our new job description for the Ypulse sales gig -- please send this to any sales types who might be interested.

Posted by anastasia


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Comments

In regards to the McDonald's report card support-- they've been doing that for a couple decades, yeah? It could have been just a Northern Illinois thing. We used to get mini certificates with our report cards saying "Congrats from Ronald McDonald" with the offer of a free ice cream. We LOVED those as kids. Silly us.

Regarding teen births: No, I think it has more to do with a number of different factors, including teens feeling (consciously or not) abandoned by adults (not just parents), abortion being something this generation is not accepting, and, conjunction with those things, girls wanting to have a baby so they have somebody to love them unconditionally (even if for a short time), and for them to be able to love. There's also parents who want their teen daughters to have a baby so they can get a larger social security check for the home. Having worked with at-risk teens for 14 years, these are all reasons I saw for more and more girls trying to get pregnant. Sex ed simply wasn't an issue because they weren't trying to avoid pregnancy... at least not real hard.

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