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Totally Wired

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Daily news & commentary about Generation Y for media and marketing professionals

« Tech Playdate, Totally Wired Sex Ed, & The Mega Panel | Main | Ypulse Book Essentials: YA's 'It' Couple, Euro Manga Mania, Students Write About Beliefs »

December 27, 2007

Ypulse Essentials: Generation Entitled?, Bad Ass Teens, The Year In Hip Hop

RadioheadCurrent lands exclusive Radiohead concert (this is better marketing for the network than the Emmy in my book -- and, gasp, it's airing at a specific time! New Year's Eve on air and online...disclaimer: I used to work at Current TV. Oh and if you're into multi-tasking in the wee hours of New Year's Day, while you're watching Radiohead, you can also vote in the MySpace primary)

- Entitled? (or just wanting what seems fair...Careerbuilder's latest survey on twentysomething employees and their response to the "entitled" label) (CNN)

- Information should be free (says this generation...but should news, asked embattled journalist) (L.A.Times, reg. required)

- Tween buzz (round-up of 2007 tween stories on Buzzfeed - thanks Bob!, plus some bad ass teens making a difference, also on Buzzfeed - thanks Karell!)

- Full body video games (more Wii style gaming ahead) (WSJ)

- The year in hip hop (nice reflections from Davey D - including this stat from a two year U of Chicago study: "60 percent to 70 percent of black teens do not like the rap music and videos being pushed through mainstream outlets. They consider the subject matter was too violent, too sexist and crass.") (Mercury News)

- Fashion Against AIDS (H&M's new pro-social line linked with the Scissor Sisters, Rihanna and Timbaland) (Vogue)

- Do teens go to concerts anymore? (apart from Miley, update: and Justin - thanks Eric, this list of top grossing shows seems like Boomers' night out) (Idolator)

- Another fallen star (former "O.C." starlet and Keds spokeswoman Mischa Barton gets busted for a DUI and narcotics possession)

Posted by anastasia


Campus Marketing | Fashion | Music | Newspapers | TV | Tweens | Web

Comments

I'm guessing that Justin Timberlake's #3 spot in concert gross in 2007 ($70.6 million) was largely from young people.

Those big-name concerts for boomers typically have very, very high ticket prices as the market can support it (ie. now-rich boomers).

Same for the few on that list attended by youngsters - Timberlake, Miley and Montana are all concerts where (well-off) parents will buy tickets.

Concerts that teens attend will have lower ticket prices due to less disposable income being available to that group - so while a single Police concert with $100+ tickets hits #1, a smaller act who only charges $10 per ticket would need ten times as many attendees to make that much revenue.

Also, it's my opinion that the age of the Megaband is dead, or dying - at least once kids are old enough to choose the concerts they attend - downloading and the collapse of the industry seem to be leading to a trend where music is much more localised and participatory.

Neither me nor any of my friends (late teens to early thirties) go to big name shows as they're too expensive, we all go to underground or local shows.

Great points Gareth - makes sense to me. That's what I love about the Warped Tour's use of sponsors to keep prices down for teens as well as Ozzfest being free this past summer...

Gareth's point about localization of music is definitely valid and I think it is promoted by the increasing accessability of music production equipment. As more quantity and quality arise in local music scenes, the incentives for going to big, expensive concerts are even less convincing.

You betcha teens still attend shows (concerts). The students I work with attend all the time. Of course, the most popular shows are the underground ones... and the most popular venue in our territory is "The Norva" which is a very House of Blues-type venue. They are open to more mainstream concerts but I think costs is the biggest factor.

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