We're still posting video from our July event -- that's how much programming we had! This week it's the Totally Mobile panel focusing on reaching youth anytime, anywhere. This panel featured:
- Sam Altman, CEO, Loopt
- Chandrasekar Rathakrishnan, CEO, VelvetPuffin
- Jed Stremel, Director of Mobile, Facebook
- Adam Zbar, CEO, Zannel
and was moderated by Julie Ask, Vice President and Research Director, JupiterResearch.
A big thanks to Gorilla Soapbox for shooting this (in HD!) and editing it for our virtual attendees and to Fuse for sponsoring. We'll be publishing new video each week from the San Francisco event.
Register today and receive the "early adopter" rate for the Ypulse College Mashup, happening January 31-February 1 at the Sheraton Delfina in Santa Monica.
It's time to revisit the "old school" media players from the 2007 Mashup -- Viacom, Hearst, Conde Nast and Harper Collins to hear how they are changing and adapting to meet the needs of totally wired teens. This panel featured:
- Chuck Cordray, Vice President, Digital Media, Hearst
- Dixie Feldman, Editorial Director, The N, MTV Networks
- Jane Grenier, Publisher, Flip.com
- Diane Naughton, Vice President of Marketing, HarperCollins Children's Books
A big thanks to Gorilla Soapbox for shooting this (in HD!) and editing it for our virtual attendees and to Fuse for sponsoring. We'll be publishing new video each week from the San Francisco event.
Melanie Strong, U.S. brand manager for NikeiD, surprised us at the 2007 Mashup when she described the success of NikeiD as a happy accident [my words]. This was one of my favorite case studies (with some of the best slides).
A big thanks to Gorilla Soapbox for shooting this (in HD!) and editing it for our virtual attendees and to Fuse for sponsoring. We'll be publishing new video each week from the San Francisco event.
Amy Gibby, president of eCRUSH, shared both the site's accomplishments and missteps (something I think always makes a great case study), at the 2007 Mashup. You can also check out the Ypulse Interview I did with Amy a while back here.
A big thanks to Gorilla Soapbox for shooting this (in HD!) and editing it for our virtual attendees and to Fuse for sponsoring. We'll be publishing new video each week from the San Francisco event.
Craig Sherman offered Mashup attendees a glimpse inside his incredibly popular virtual world Gaia Online and talked about how they are working with brands to create value-added experiences for Gaians. You can also check out the Ypulse Interview I did with Craig a while back here.
A big thanks to Gorilla Soapbox for shooting this (in HD!) and editing it for our virtual attendees and to Fuse for sponsoring. We'll be publishing new video each week from the San Francisco event.
A big thanks to Gorilla Soapbox for shooting this (in HD!) and editing it for our virtual attendees and to Fuse for sponsoring. We'll be publishing new video each week from the San Francisco event.
The Totally Wired Teen Superstar panel was one of the most popular panels at the Ypulse Mashup in July. You'll hear from some of the savviest teen tech entrepreneurs about how they've built their businesses, attracted sponsors...oh and still do normal teen stuff. JetSetShow's Zadi Diaz moderated this rock star panel featuring:
A big thanks to Gorilla Soapbox for shooting this (in HD!) and editing it for our virtual attendees and to Fuse for sponsoring. We'll be publishing new video each week from the San Francisco event.
For all of you who have been waiting for the rest of the keynote conversation between danah boyd and Henry Jenkins, your wait is over. Part B of their discussion is now online.
A big thanks to Gorilla Soapbox for shooting this (in HD!) and editing it for our virtual attendees and to Fuse for sponsoring. We'll be publishing new video each week from the San Francisco event.
After posting the entire Music Mashup pre-conference we have now made it to the main event. The first part of this video is me rambling on about Ypulse, the conference and where the bathrooms were. You really do get to be a virtual attendee through these videos. Then comes the good part -- it's the beginning of our keynote conversation between danah boyd and Henry Jenkins where they discuss participatory culture and its role in transforming media and marketing beginning with those passionate Harry Potter fans. We'll post the second half next week.
A big thanks to Gorilla Soapbox for shooting this (in HD!) and editing it for our virtual attendees and to Fuse for sponsoring. We'll be publishing new video each week from the San Francisco event.
Part two of the Secondhand Serenade case study is now live Learn how Secondhand Serenade and his skilled team brought his music to the public, first on a grassroots level through social networking and Internet radio, then integrating some of the assets of a major label without "selling out." Most importantly, you'll hear how he personally communicated with teenagers to become one of the most successful new acts for this audience.
A big thanks to Gorilla Soapbox for shooting this (in HD!) and editing it for our virtual attendees and to Fuse for sponsoring. We'll be publishing new video each week from the San Francisco event.
We're still posting video from our July event -- that's how much programming we had! This week it's the Totally Mobile panel focusing on reaching youth anytime, anywhere. This panel featured: 
