I've posted research from Ypulse College Mashup sponsor SurveyU in the past about how college students are big consumers of online video. Where do they go to watch online? Some of their answers might just surprise you. Here's the last sneak peek at some of the exclusive research SurveyU did for Friday's event...There's still time to register!
What are the top five sites college students visit to watch online video?
1. YouTube
2. ABC.com
3. Facebook
4. NBC.com
5. Google Video/Collegehumor.com (tied)
I'm guessing this demographic watches shows like Gray's and Heroes online. I don't think iTunes was mentioned as an option.
Where do college students log from on to watch online video?
At your parent's house - 21 percent
In your dorm room - 17 percent
In your off campus residence - 15 percent
At a friend's dorm room / residence - 14 percent
On campus grounds using a WiFi network - 12 percent
At the campus library - 8 percent
In a campus computer lab - 7 percent
In an Internet cafe - 3 percent
In a fraternity / sorority house - 2 percent
What kinds of video do college students watch?
Comedy/humor - 13 percent
Movies/TV - 13 percent
Music Videos - 12 percent
News - 11 percent
Sports - 7 percent
Commercials - 9 percent
Political videos - 8 percent
Animation/cartoons - 8 percent
Educational videos - 9 percent
Adult videos - 7 percent
Posted by anastasia
College Mashup
Comments
Isn't the reason for parent's home being most popular because all (or almost all) students have a parent's home while students are split in their own living situations between dorm, off-campus, frat/sorority, and living at home? I mean, students definitely procrastinate when they go home for holidays, but I think that the #1 answer would be: "my primary living space."
Posted by: zephoria | January 30, 2008 5:37 AM